Milford Astor is 100% Australian owned and the only hot stamping foil manufacturer in Australia. They are offering a free copy of the “Designers Guide to Foiling” which might just help you with your next creative print project.
The “Designers Guide to Foiling” is an easy to use reference, illustrating how hot stamping foil has the ability to make your brand leap off the page with vivid colour, texture and dimension. Foil is “eye catching” and especially suited to products that will be displayed on retail shelves. If the customer picks up the package it is 50% of the battle.
Foil is not expensive and should be considered as an addition to the design to attract buyers even on “throw away” packaging as it increases perceived value. Case studies show that foil embellishment can increase sales by as much as 25%.
This palm size guide focuses on foils used in the Graphics Industry for coated and uncoated paper and boards. Most common applications include wine & beverage labels, pharmaceuticals, cosmetics, food and retail labels. It includes an overview of the various grades and their features, as well as colour swatches of metallic gold’s, silvers and a vast range of colours, clear foil and holographic patterns.
The guide also includes tips for achieving the best results whether it is the most suitable font size, using spot UV after foiling, matching gloss or matt laminates to the foil or identifying which foils are over-printable.
To obtain a free copy of the “Designers Guide to Foiling” simply email your name and address details to sales@astor.com.au
Milford Astor is 100% Australian owned and the only hot stamping foil manufacturer in Australia. Our ISO9002 quality accreditation has assisted us to a position where we now supply foil to 6 continents. With branches in Sydney, Melbourne and Adelaide and a very experienced technical support team we are well equipped to supply and support the industry.
